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casas bahia

Casas Bahia: History, Products, and Services

Por um escritor misterioso

Atualizada- abril. 23, 2024

Discover the rich history of casas bahia , one of Brazil's largest retail chains. Learn about their wide range of products and services that cater to various customer needs.
Casas Bahia: History, Products, and Services

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Casas Bahia: History, Products, and Services

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casas bahia is a well-known Brazilian retail chain that offers a diverse range of products and services to its customers. Founded in 1952 by Samuel Klein, the company has grown from a small store selling household appliances to one of the leading retailers in Brazil.

The success story of casas bahia began with its founder's vision to provide affordable goods for lower-income households. Samuel Klein believed that everyone should have access to quality products at reasonable prices. With this philosophy in mind, he started his business by selling furniture door-to-door.

Over time, casas bahia expanded its product offerings beyond furniture and ventured into other categories such as electronics, home appliances, mattresses, computers, smartphones, and more. Today it operates over 700 stores across different cities in Brazil.

One key factor behind casas bahia's popularity is its flexible payment options. The retailer introduced installment plans that allow customers to purchase items without paying the full price upfront. This initiative made expensive purchases more accessible to individuals who couldn't afford them otherwise.

Furthermore, casas bahia also offers credit lines through its own finance subsidiary called International Financial Center (IFC). This enables customers who might not have access to traditional banking systems or credit cards to make purchases on credit.

In recent years, the company has embraced e-commerce as part of its growth strategy. It launched an online platform where customers can browse through a wide selection of products from various categories and conveniently place orders from their homes or offices.

Apart from offering an extensive product catalog both online and offline at competitive prices, casas bahia focuses on delivering exceptional customer service throughout all touchpoints. The company invests in training its staff to ensure they possess the necessary knowledge and skills to assist customers effectively.

Another aspect that sets casas bahia apart is its commitment to social responsibility. The company actively engages in community initiatives and charity projects, aiming to make a positive impact on society. It has provided financial assistance for education programs, healthcare facilities, and housing projects for underprivileged communities.

casas bahia's success can also be attributed to its well-executed marketing campaigns. Over the years, it has partnered with popular Brazilian celebrities as brand ambassadors, which helped increase brand awareness and reach a wider audience.

In 2009, casas bahia became part of Via Varejo, one of Brazil's largest retail companies managing several other brands such as Ponto Frio. This merger allowed both companies to leverage their strengths and expand their market share further.

To summarize, casas bahia is a renowned Brazilian retail chain with a rich history dating back many decades. From humble beginnings as a furniture store to becoming Brazil's go-to retailer for various products like electronics, appliances, furniture, and more – it has continuously evolved while staying true to its core values of affordability and accessibility.

With flexible payment options including installment plans and credit lines through IFC along with an extensive online presence complementing its numerous physical stores spread across Brazil - casas bahia ensures that customers have multiple avenues for purchasing their desired items conveniently.

Furthermore, the focus on exceptional customer service combined with social responsibility initiatives showcases the company's dedication towards making a positive impact on society beyond just being a successful business entity.
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